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Adobe has a new tool to protect artists’ work from AI

A screenshot of Adobe’s Content Authenticity extension for Google Chrome.
Adobe is releasing a new web app next year alongside a Chrome extension (pictured) for inspecting content metadata. | Image: Adobe

Adobe is expanding its Content Credentials “nutrition labels” to make it even easier for creatives to be credited for their work, identify what is and isn’t AI online, and protect their content in the process. It’s launching a free web app that will allow users to quickly apply creator information to images, videos, and audio and even opt them out of generative AI models — for the AI developers that support it, at least.

The Content Authenticity web app can be used to widely apply attribution data to content that contains the creator’s name, website, social media pages, and more. It also provides an easier way for creatives to opt their work out of AI training en mass compared to laboriously submitting individual protections for their…

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