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The FTC’s fake review crackdown begins this fall

Photo collage showing error messages over Congress.
Image: Cath Virginia / The Verge

The Federal Trade Commission has announced a final rule banning companies from creating or selling fake reviews, including AI-generated ones. Once it goes into effect, the FTC can take action against companies that violate the policy.

The new rule could help address AI-generated reviews that pop up on sites across the web, including Amazon. Here are the types of deceptive practices the FTC’s new rule prohibits:

  • Offering incentives to customers in exchange for writing positive or negative feedback.
  • Reviews and testimonials written by “insiders” at a company who fail to “clearly and conspicuously” disclose their affiliation with the business.
  • Company-controlled review websites, which often advertise themselves as providing independent…

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