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An AI-designed horse purse is tearing apart this small but passionate community

A model holding a purse shaped like a horse with a hazy, impressionistic pattern. Behind her is a similar dreamlike pattern.
Image: Baggu

It all started with a nylon purse shaped like a horse.

Baggu, the wildly popular brand of reusable shopping bags, announced earlier this month that it would be releasing a collaborative collection with New York-based brand Collina Strada. In the past, special-edition designer drops have been successful for Baggu: a previous collab sold out within minutes of items hitting the web. This new collection — with its colorful, dreamlike prints and bags shaped like a pony, little legs and all — seemed designed to elicit that same viral hype. The brands teased designs. Influencers posted unboxing videos. Fans were ready to shop.

But on the day the bags and accessories were set to go on sale, fans got more details about the designs: some of the…

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