Connect with us

Hi, what are you looking for?

Prime Webinar GroupPrime Webinar Group

Tech News

T-Mobile asked to stop advertising ‘price lock’ guarantee that doesn’t lock your prices

Illustration of the T-Mobile logo on a tan and black background.
Illustration by Alex Castro / The Verge

T-Mobile has been asked to stop advertising its “Price Lock” policy for its 5G internet service just months after raising prices. On Monday, the National Advertising Division (NAD) recommended that T-Mobile discontinue or modify the claim to explain how it “differs from a ‘price lock.’”

The NAD is part of the nonprofit BBB National Programs that evaluates claims presented in the ads industry. AT&T brought the challenge against the Price Lock claim, which appeared in numerous advertisements in print, online, and TV. In each instance, the description below the Price Lock claim says, “Get your last month of service on us if we ever raise your internet rate.” The NAD argues that this disclosure contradicts the main message of the “Price…

Continue reading…

You May Also Like

Tech News

YouTube is expecting to launch new AI tools later this year that are trained off the back of these deals. | Illustration by Alex...

Politics

As doubts grow about President Biden’s mental acuity, the spotlight turns to whether he can step down as the presidential nominee while completing his...

Tech News

Image: NASA Voyager 1, the farthest human-made craft from the Earth, is finally sending back data from all four of its scientific instruments, NASA...

Tech News

Astro Bot. | Image: Sony Interactive Entertainment An adorable platformer, mythological tower defense, RPG / puzzle hybrid, and open-world Star Wars. Continue reading…