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It’s time to BeAcquired for €500 million

An image showing a BeReal notification on a mobile device
Image: Voodoo

BeReal, the app known for its fleeting photo sharing window, has been acquired. On Tuesday, the French app developer Voodoo announced that it purchased the company for €500 million (about $537.23 million).

Launched by French developers Alexis Barreyat and Kévin Perreau in 2020, BeReal started gaining traction in 2022 when more users started partaking in the random, once-per-day opportunity to share photos with friends. But the hype surrounding BeReal quickly died down. Last year, a report from Platformer revealed the app suffered a steep drop in monthly active users, going from 15 million in October 2022 to 6 million in March 2023 as people became less enamored with the concept.

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