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LG’s $100,000 rollable OLED TV is canceled

lg signature oled tv r on a platform fully unfurled.
Say goodbye to LG’s rollable TV — for now. | Photo by Chris Welch / The Verge

LG is no longer making the Signature OLED R TV that rolls down and hides in its stand, according to Chosun, which reports LG has already repurposed the manufacturing line for other TVs.

Customer interest in TVs that can disappear in their living room space has been growing, as evidenced by Samsung’s popular Frame TVs that can transform into wall art. But at $100,000 for a 65-inch 4K TV, LG’s rollable screen was too expensive to explain away as a possibly frivolous purchase and too small to fit the lifestyles of people who might be able to afford it.

GIF: Chris Welch The Verge

Hiding away and not coming back.

LG Display showed off a prototype rollable OLED TV at CES 2018, and another concept left Verge r…

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