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Nvidia’s AI chip dominance is being targeted by Google, Intel, and Arm

Vector collage of the Ndivia logo.
A coalition of tech companies, including Intel, Google, Arm, and Qualcomm, hopes to loosen Nvidia’s grip on the AI market. | Illustration by Cath Virginia / The Verge

Major tech companies are attempting to eliminate software advantages that have helped Nvidia dominate the artificial intelligence market. According to Reuters, a group formed by Intel, Google, Arm, Qualcomm, Samsung, and other tech companies is developing an open-source software suite that prevents AI developers from being locked into Nvidia’s proprietary tech, allowing their code to run on any machine and with any chip.

The group, called The Unified Acceleration Foundation (UXL), told Reuters that technical details for the project should reach a “mature” state by the second half of this year, though a final release target wasn’t given. The project currently includes the OneAPI open standard Intel developed to eliminate requirements like…

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